Think Tank : Think Different, Apple ad campaign 1997



Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Apple Inc.
[6] 
 


Concept, philosophy, background

Apple's CEO Steve Jobs ordered the creation of a campaign that reflected the philosophy he thought had to be reinforced within the company he once co-founded, but which was struggling at the time he came back:

Steve Jobs in interview for PBS' 'One Last Thing' documentary, 1994
When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact, and that is - everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.

The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.

I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, cause it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again.[5] 

-- The "Think Different" campaign by Apple, 1998 Emmy Award for Best Commericial and 2000 Grand Effie award for most effective campaign

Letters and Updates #04 Zak : Dreams

I remember the first time to be just around Pres' birthday.. I was happy to have just dreamt of him, and even if it wasn't much I held onto every detail after I got up. Escalators, him with Pres waiting for me to finish my family dinner. The second dream was last week, 7 days ago. This one I remember just as well, at Elena's birthday / graduation where I broke down seeing him come in so casually. Just had my third one - I don't have the slightest idea, but we were happy. Like I woke up feeling like we hung out and had some sort of quality time. Wished I could actually be lucid if I were to dream of him again, but I can't be that greedy... right? Gawd I missed hanging out with him. Feels like something's been ripped out from my life, and till now my subcon's still struggling to come to terms with it. If only we could talk, as per normal, lucid and all - I've got so much I want to talk to you about.. 100 days this weekend. It's been 3 months and we still miss you very dearly. It still hurts, albeit not as painful as it was back then but this dull ache's not going away. Good to have seen you happy though, because that's all we wanted you to be :) Drop a visit to the rest too? Esp the ones I'm extra worried about, ykwta. 

{ Thought Catalog } What my Dad taught me about Love

What My Dad Taught Me About Love
NOV. 21, 2012 By MILA JARONIEC


Rather, he taught me what he knew about love by accidental example.

First of all, that it has to drive you. It has to be your reason to get out of bed in the morning and stay up all night, your reason to keep going anywhere and keep doing anything at all. You have to feel genuine passion for what you’re doing or else nothing will happen. But it’s not enough to just love it — you have to put your back into it. You have to give it everything you have or else it won’t be anything at all.

And it usually requires sacrifice, time, health, sleep, whatever; it consumes you so naturally some things get pushed aside. Whenever I feel too stressed or burnt out I just think about my dad, a man over sixty, going to bed at 3:00 a.m. and getting up two hours later to compose endless drafts and lectures and proposals, running to the lab on holidays and weekends to finish just one more thing.

Sometimes you have to remind yourself why you care in the first place.

And that when something is yours, when you feel like it’s meant for you, when you feel it’s in your blood, you don’t pussy out when things get difficult. You don’t crumple under failure when it inevitably happens. You remember there are no magical outcomes, and the world doesn’t owe you anything, and at the end of the day you make your own luck, and then you do it better.


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Speaking out : Bullying, Teens React and eyeliner comments

Watched this video sometime back, but the severity of the bullying issue only hit with this Teens React posting on Amanda Todd.



I count myself lucky to not have been a victim of physical bullying or abuse. Though yeah, everyone's been on the end of hurtful comments, but we've all sort of taken it as part of life. Kids can get really malicious with gossip and bringing others down.. they can get carried away. I've had my fair share of 'hate' - people not liking what I do or judging me at face value, and sad to say I've pre-judged people via first impressions as well. It's easy to dismiss them as a type cos it saves you the trouble of getting to know someone better, but I've been proven wrong quite a few times. I am more conscious of this bullying issue now - be it unintentional or accidental, I know how the things people say can stick with you. Like how a guy friend used to call me chubs all the time (not in an affectionate way), or when classmates thought being bi was a joke (I tried to be good-humoured about it but it sucked at points, like when they think you like all girls or they literally treated you like a guy) or when people started hating on my eye make-up. I think that hurt quite a bit, cos there were so many comments going around on 'natural beauty' and how guys like girls without make-up.. and if I'd gone without, I'll probably be ugly.

What makes it okay for people to say that?

I got defensive, I built my walls up. I didn't think it was nice at all, especially when I knew I was the subject of quite a few girl cliques discussing how the make-up was the only reason people thought I was "pretty". I never thought of myself as "pretty", or wanted to be that. It made me more confident of myself, with what I wore, or how I met people for the first time. In the beginning I played along, but after a while it got really exhausting. The questioning got really exhausting. To the point I'm like please get outta my face. Do you not get the insecurities that comes behind the make-up? It hit home the most when my closest friends (some of whom have seen me without my signature wing-tipped look) make offhanded comments or remarks bout how I look.. and it makes me feel like maybe I should just stick with this. At least people are a lot nicer to me in my face, and when they're talking about it behind my back, I can more or less ignore it. Finally ranted about it to Gillie the other time, and she didn't get why people were so mean about it too. It's not wrong to want to look better right? I'm not hurting anyone, so why does it seem like I'm offending people?

Well, most of it's history now. I know it's gonna get worse when I start working, and I've pretty much kept to myself at the new campus, so.. I don't get very much of these comments anymore (I think). Took a lot, and it's still taking a lot, for me to come to terms with this. Eugene's seen me without, and I'm comfortable with him to meet him without make-up... and he's okay with it. True love? Haha idk, I still have my insecurities. But yeah.. just the whole point of the entry was to impress upon how easy it is for someone to bully, or be victimised, but if we hated on people less and empathised a bit more, cliche as it seems I'm sure this act of kindness will pass on. It's not cool to bring people down like that. It's not right, and it reflects badly on you. Partly the reason why I'd stopped hanging out with girl cliques is cos, the gossip gets to me a lot these days. Why talk about other people's lives and critique their choices when in actual fact, it has nothing to do with you? There's no fun or value in those conversations. If anything, I always leave those convos feeling I need to repent, go for confession, or get some serious reflecting done. Less hate more love, y'all. Got into bed before 3 last night and dragged myself up at 7 to start my day early. Kept glancing at the clock cos it's a little surreal for time to pass this slowly, and for me to have gotten so much done - all this before lunch. Revisions, finally meeting the bf up (yay!) and loads of plans for the week ahead. It's gonna be a really good one I can feel it, x

Enjoying the follies of youth

There will be people who get righteously offended by every little thing, this is just their nature, accept it and move on. There will also be people who disagree with something you’ve said based on a feeling rather than a fact – accept that you will never be able to change this and don’t waste any effort trying. It’s like arguing with your parents, only there’s a slightly greater chance than your parents will stop mid-scream and admit defeat.

Learn to balance your time wisely, but know that if you’ve “enjoyed wasting time, then it wasn’t wasted” or whatever that quote is – but just be sensible about, don’t enjoy wasting it all, try and so something with it too, you’ll probably never have as much free time again until you’re retired, hospitalized or dead.

--- http://www.hackcollege.com/blog/2012/11/14/college-life-studies-101.html


Parental responsibilities

I already feel like a parent. Having to discipline, teach and clean up after le fur kid... staying in and making sure he's okay on a friday night, ensuring he's got hot food and dog-proofing the house - all on a daily basis. It isn't easy having a puppy, much less for a family as unprepared as ours. I still think it was a horrible choice, but now that we have him, I can't bear to just give him away. The parentals have been at it for the past month now cos he's pretty high maintenance and it's been eating away on a lot of our personal time and energy (not to mention finances); always having to think of him before we plan our activities and shuffling dog-sitting duties amidst our crazy schedules. I've been a social hermit too - so much so I don't know how to explain to friends why I'm not out partying more often / meeting everyone more often. Something about my priorities just changed, and I don't feel like I need a social life to validate who / what I am.

Sigh, this entry is shit. My language's gone to the dogs (lol punny). The last book I read was in May, though after last night I think I'm gonna start picking up some of the ebooks again. Have yet to complete Rich Dad Poor Dad, but I'm set to finish it before 2013. Have a few business ideas sitting in my inbox and now's as good a time as any to put them into action. Still a little hesitant going into the business venture w Pres, and sis is starting a blogshop business (oversaturated market, but growing demand for online products?) so I'll be pretty occupied with the sideline projects. 'Cept for the distractions they serve for academia that is. Got a bad feeling I'll be repeating this year, but I think I'll take up part-time and pay off the rest of the fees myself. It hasn't been easy on everyone, with mum sick, dad working crazy OT hours putting sis and I through uni. I need to surround myself with positivity. People who are constantly motivated to push themselves further, people who are compelled to succeed in life... About time we all grew up from the petty teen drama stuff really.

To new beginnings

Got so fired up I lost track of time. I really like how this is going, and I want to keep this up in all my endeavours. Good timing too - I thought I'd lost my appetite for life. Now it's all about focusing and staying on track. Less parties, less lepak time and more lets build something for the future time! Why not end 2012 with a bang? :) On a happier note, less than a week till the boy's back! December's gonna be awesome I just know it.

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What the five minute theory was inspired by

I asked Morrie if he felt sorry for himself.

“Sometimes, in the mornings,” he said. “That's when I mourn. I feel around my body, I move my fingers
and my hands–whatever I can still move–and I mourn what I've lost. I mourn the slow, insidious way in
which I'm dying. But then I stop mourning.”

Just like that?

“I give myself a good cry if I need it. But then I concentrate on all the good things still in my life. On the people who are coming to see me. On the stories I'm going to hear. On you–if it's Tuesday. Because we're Tuesday people.”

I grinned. Tuesday people.

“Mitch, I don't allow myself any more self-pity than that. A little each morning, a few tears, and that's all.”

I thought about all the people I knew who spent many of their waking hours feeling sorry for
themselves. How useful it would be to put a daily limit on self-pity. Just a few tearful minutes, then on with the day. And if Morrie could do it, with such a horrible disease …



Also what inspired the five-minute theory. Whenever I get upset, I set the timer to five minutes and let myself cry it out. Let the feelings of overwhelming hopelessness crush me (lol drama queen) and surprisingly, after being all cried out.. things start picking back up again.
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No one can ever complete this circle again

So yesterday Pres and I had "the talk". Whilst on the way back after sending Marcus, he told me he didn't want me feeling like I had to replace Zak. We were on the earlier topic on how I was still affected by Nicstill being angry w me (from Attica night. Funny how it used to be Zak at Butter) and how I felt like he was trying to be Zak, for me, for us, for everyone. Truth is, the circle was broken and it'll never be complete or whole again. But we appreciate one another for being who they are. Like I'll never get to the level they got, because its just a bro thing. And some part of me finally accepted that. There's still guilt lingering from having robbed him of his closest bro, but the talk last night liberated many of those thoughts. Gotta have that soon w Nic too. And last night's dream was unreal. I dreamt I lost everyone dear to me. Sigh, I'm getting really tired. Of everything at home as well. Things haven't been going too good and tempers run high on a daily basis now. And I miss the boy. Feels like a big part of my life's been out on hold, mainly the me part. As dramatic / cliche and stupid as it sounds, I truly understand what is means when people said I just want to book a ticket to anywhere and gtfoutta here.

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Forward 2012

"We don't think the government can solve all of our problems, but we don't think that the government is the source of all of our problems; anymore than our welfare associations, or corporations, or immigrants, or gays, or any other group we're told to blame for our troubles."

Because we understand that this democracy is ours.

We, the People, recognize that we have responsibilities as well as rights; that our destinies are bound together; that a freedom which only asks what's in it for me, a freedom without a commitment to others, a freedom without love or charity or duty or patriotism, is unworthy of our founding ideals, and those who died in their defense.

As citizens, we understand that America is not about what can be done for us. It's about what can be done by us, together, through the hard and frustrating but necessary work of self-government.

So you see, the election four years ago wasn't about me. It was about you. My fellow citizens – you were the change.

You're the reason there's a little girl with a heart disorder in Phoenix who'll get the surgery she needs because an insurance company can't limit her coverage. You did that.

You're the reason a young man in Colorado who never thought he'd be able to afford his dream of earning a medical degree is about to get that chance. You made that possible.

You're the reason a young immigrant who grew up here and went to school here and pledged allegiance to our flag will no longer be deported from the only country she's ever called home; why selfless soldiers won't be kicked out of the military because of who they are or who they love; why thousands of families have finally been able to say to the loved ones who served us so bravely: "Welcome home."

If you turn away now – if you buy into the cynicism that the change we fought for isn't possible…well, change will not happen. If you give up on the idea that your voice can make a difference, then other voices will fill the void: lobbyists and special interests; the people with the $10 million checks who are trying to buy this election and those who are making it harder for you to vote; Washington politicians who want to decide who you can marry, or control health care choices that women should make for themselves.

Only you can make sure that doesn't happen. Only you have the power to move us forward.


I recognize that times have changed since I first spoke to this convention. The times have changed – and so have I.

I'm no longer just a candidate. I'm the President. I know what it means to send young Americans into battle, for I have held in my arms the mothers and fathers of those who didn't return. I've shared the pain of families who've lost their homes, and the frustration of workers who've lost their jobs. If the critics are right that I've made all my decisions based on polls, then I must not be very good at reading them. And while I'm proud of what we've achieved together, I'm far more mindful of my own failings, knowing exactly what Lincoln meant when he said, "I have been driven to my knees many times by the overwhelming conviction that I had no place else to go."

But as I stand here tonight, I have never been more hopeful about America. Not because I think I have all the answers. Not because I'm naïve about the magnitude of our challenges.

I'm hopeful because of you.

The young woman I met at a science fair who won national recognition for her biology research while living with her family at a homeless shelter – she gives me hope.

The auto worker who won the lottery after his plant almost closed, but kept coming to work every day, and bought flags for his whole town and one of the cars that he built to surprise his wife – he gives me hope.

The family business in Warroad, Minnesota that didn't lay off a single one of their four thousand employees during this recession, even when their competitors shut down dozens of plants, even when it meant the owners gave up some perks and pay – because they understood their biggest asset was the community and the workers who helped build that business – they give me hope.

.... America, I never said this journey would be easy, and I won't promise that now. Yes, our path is harder – but it leads to a better place. Yes our road is longer – but we travel it together. We don't turn back. We leave no one behind. We pull each other up. We draw strength from our victories, and we learn from our mistakes, but we keep our eyes fixed on that distant horizon, knowing that Providence is with us, and that we are surely blessed to be citizens of the greatest nation on Earth.

Thank you, God bless you, and may God bless these United States."


Choked up at several parts of the Democratic Convention speech. He hit a homerun w the military soldiers coming home, about gay rights and equality, and education for the common man. John Lennon would be proud. I was partially swayed by Romney's policies because it made economical sense, but after reading / watching / following the elections for quite a bit now, it made me realize economic progress is nothing without social progress. And that is the heart of the problem. Obama has more heart, and he genuinely feels more for the people (call me naive but I think it's beyond petty politics here), than Romney who just wants to turn America into a corporation. And there are so many policies he has on women and gay rights I do not agree with. Even on healthcare and education - much less on the environment. Whatever the case, I'm truly, truly happy for Obama's win. Their country is on a path to radical changes and we can only fervently hope our nation's leaders took a leaf from that book today - we need social change; the old system isn't working anymore. One step at a time maybe starting w repealing 377a? Haha like I said, still hoping.

And to those who have been commenting (coughs, hating) on the sudden spike or avalanche of tweet-support for the US elections, citing reasons like oh, I don't get why there are so many people interested in the elections, or lol at locals tweeting their support for Obama - do you not understand the enormity of the elections? Despite the proximity, do you not understand the implications behind the elected president's policies?

We are not imbeciles. We are well-informed and not the least bit apathetic about politics because we know what change means to us, and how we are empowered, in our gen to do something about it. Even if we're not directly related to the US 2012 elections, I think there's nothing wrong w us learning from it - it truly is a momentous event in history, and we're lucky to be a part of it. I'm actually really excited to see what follows up in the next 4 years - be it in the US or the local context, because now that we're all older (and of voting age) I truly hope for us to grow into a people that is as invested into the nation's social growth as it is our economic growth. I hope for the voters / potential runners to inspire and effect real change and policies to better the locals, and for us to not vote for petty arguments such as, the government hasn't done anything for me, why should I return the favour, or the most common reason not to vote the PAP - we need change, PAP too old, lky should die, lee family blah blah. I could go on about what I feel towards sg politics, but I got too caught up in this frenzy I forgot about the time.

0738 (brilliant, I missed the sunrise), finishing up the election highlights before a long weekend w the assignments. But hooray for the elections, and congrats President Obama!

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