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Billet Doux

Think Tank : Think Different, Apple ad campaign 1997 [Dec. 2nd, 2012|05:53 am]
Billet Doux
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Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Apple Inc.
[6] 
 


Concept, philosophy, background

Apple's CEO Steve Jobs ordered the creation of a campaign that reflected the philosophy he thought had to be reinforced within the company he once co-founded, but which was struggling at the time he came back:

Steve Jobs in interview for PBS' 'One Last Thing' documentary, 1994
When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact, and that is - everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.

The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.

I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, cause it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again.[5] 

-- The "Think Different" campaign by Apple, 1998 Emmy Award for Best Commericial and 2000 Grand Effie award for most effective campaign
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Letters and Updates #04 Zak : Dreams [Nov. 29th, 2012|09:47 pm]
Billet Doux
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I remember the first time to be just around Pres' birthday.. I was happy to have just dreamt of him, and even if it wasn't much I held onto every detail after I got up. Escalators, him with Pres waiting for me to finish my family dinner. The second dream was last week, 7 days ago. This one I remember just as well, at Elena's birthday / graduation where I broke down seeing him come in so casually. Just had my third one - I don't have the slightest idea, but we were happy. Like I woke up feeling like we hung out and had some sort of quality time. Wished I could actually be lucid if I were to dream of him again, but I can't be that greedy... right? Gawd I missed hanging out with him. Feels like something's been ripped out from my life, and till now my subcon's still struggling to come to terms with it. If only we could talk, as per normal, lucid and all - I've got so much I want to talk to you about.. 100 days this weekend. It's been 3 months and we still miss you very dearly. It still hurts, albeit not as painful as it was back then but this dull ache's not going away. Good to have seen you happy though, because that's all we wanted you to be :) Drop a visit to the rest too? Esp the ones I'm extra worried about, ykwta. 
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{ Thought Catalog } What my Dad taught me about Love [Nov. 22nd, 2012|05:42 am]
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[Current Location |Singapore, Kampong Pachitan, Rose Garden]

What My Dad Taught Me About Love
NOV. 21, 2012 By MILA JARONIEC


Rather, he taught me what he knew about love by accidental example.

First of all, that it has to drive you. It has to be your reason to get out of bed in the morning and stay up all night, your reason to keep going anywhere and keep doing anything at all. You have to feel genuine passion for what you’re doing or else nothing will happen. But it’s not enough to just love it — you have to put your back into it. You have to give it everything you have or else it won’t be anything at all.

And it usually requires sacrifice, time, health, sleep, whatever; it consumes you so naturally some things get pushed aside. Whenever I feel too stressed or burnt out I just think about my dad, a man over sixty, going to bed at 3:00 a.m. and getting up two hours later to compose endless drafts and lectures and proposals, running to the lab on holidays and weekends to finish just one more thing.

Sometimes you have to remind yourself why you care in the first place.

And that when something is yours, when you feel like it’s meant for you, when you feel it’s in your blood, you don’t pussy out when things get difficult. You don’t crumple under failure when it inevitably happens. You remember there are no magical outcomes, and the world doesn’t owe you anything, and at the end of the day you make your own luck, and then you do it better.


Posted via LiveJournal app for iPad.

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Speaking out : Bullying, Teens React and eyeliner comments [Nov. 19th, 2012|10:41 am]
Billet Doux
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[Current Music |Keep your head up - Andy Grammer]

Watched this video sometime back, but the severity of the bullying issue only hit with this Teens React posting on Amanda Todd.



I count myself lucky to not have been a victim of physical bullying or abuse. Though yeah, everyone's been on the end of hurtful comments, but we've all sort of taken it as part of life. Kids can get really malicious with gossip and bringing others down.. they can get carried away. I've had my fair share of 'hate' - people not liking what I do or judging me at face value, and sad to say I've pre-judged people via first impressions as well. It's easy to dismiss them as a type cos it saves you the trouble of getting to know someone better, but I've been proven wrong quite a few times. I am more conscious of this bullying issue now - be it unintentional or accidental, I know how the things people say can stick with you. Like how a guy friend used to call me chubs all the time (not in an affectionate way), or when classmates thought being bi was a joke (I tried to be good-humoured about it but it sucked at points, like when they think you like all girls or they literally treated you like a guy) or when people started hating on my eye make-up. I think that hurt quite a bit, cos there were so many comments going around on 'natural beauty' and how guys like girls without make-up.. and if I'd gone without, I'll probably be ugly.

What makes it okay for people to say that?

I got defensive, I built my walls up. I didn't think it was nice at all, especially when I knew I was the subject of quite a few girl cliques discussing how the make-up was the only reason people thought I was "pretty". I never thought of myself as "pretty", or wanted to be that. It made me more confident of myself, with what I wore, or how I met people for the first time. In the beginning I played along, but after a while it got really exhausting. The questioning got really exhausting. To the point I'm like please get outta my face. Do you not get the insecurities that comes behind the make-up? It hit home the most when my closest friends (some of whom have seen me without my signature wing-tipped look) make offhanded comments or remarks bout how I look.. and it makes me feel like maybe I should just stick with this. At least people are a lot nicer to me in my face, and when they're talking about it behind my back, I can more or less ignore it. Finally ranted about it to Gillie the other time, and she didn't get why people were so mean about it too. It's not wrong to want to look better right? I'm not hurting anyone, so why does it seem like I'm offending people?

Well, most of it's history now. I know it's gonna get worse when I start working, and I've pretty much kept to myself at the new campus, so.. I don't get very much of these comments anymore (I think). Took a lot, and it's still taking a lot, for me to come to terms with this. Eugene's seen me without, and I'm comfortable with him to meet him without make-up... and he's okay with it. True love? Haha idk, I still have my insecurities. But yeah.. just the whole point of the entry was to impress upon how easy it is for someone to bully, or be victimised, but if we hated on people less and empathised a bit more, cliche as it seems I'm sure this act of kindness will pass on. It's not cool to bring people down like that. It's not right, and it reflects badly on you. Partly the reason why I'd stopped hanging out with girl cliques is cos, the gossip gets to me a lot these days. Why talk about other people's lives and critique their choices when in actual fact, it has nothing to do with you? There's no fun or value in those conversations. If anything, I always leave those convos feeling I need to repent, go for confession, or get some serious reflecting done. Less hate more love, y'all. Got into bed before 3 last night and dragged myself up at 7 to start my day early. Kept glancing at the clock cos it's a little surreal for time to pass this slowly, and for me to have gotten so much done - all this before lunch. Revisions, finally meeting the bf up (yay!) and loads of plans for the week ahead. It's gonna be a really good one I can feel it, x
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Enjoying the follies of youth [Nov. 16th, 2012|10:24 pm]
Billet Doux
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There will be people who get righteously offended by every little thing, this is just their nature, accept it and move on. There will also be people who disagree with something you’ve said based on a feeling rather than a fact – accept that you will never be able to change this and don’t waste any effort trying. It’s like arguing with your parents, only there’s a slightly greater chance than your parents will stop mid-scream and admit defeat.

Learn to balance your time wisely, but know that if you’ve “enjoyed wasting time, then it wasn’t wasted” or whatever that quote is – but just be sensible about, don’t enjoy wasting it all, try and so something with it too, you’ll probably never have as much free time again until you’re retired, hospitalized or dead.

--- http://www.hackcollege.com/blog/2012/11/14/college-life-studies-101.html


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